I measure the success of my content by looking at how people engage with it and respond to it. That includes likes, comments, shares, saves, or direct messages that show people are noticing and interacting with what I post. I also pay attention to whether content drives real action, like app downloads, clicks, or people trying out a product. Beyond numbers, I consider whether the content is on-brand, visually appealing, and resonating with the audience—if people are recreating, sharing, or commenting about it, that’s a big sign it’s working. Essentially, success is a mix of measurable engagement and authentic audience response.

I think content that feels authentic, visually clean, and easy to relate to resonates most with young audiences. People stop scrolling for posts that look intentional—good lighting, cohesive colors, and thoughtful composition—but that still feel like something a real person could create. I’ve noticed short-form visuals that show a transformation or highlight a creative process—like a before-and-after, or a small everyday moment made visually interesting—tend to get a lot of attention. Behind-the-scenes or “how it’s made” content also does really well because it feels real and human. Basically, young audiences connect with content that looks good, tells a story, and feels genuine—not overly polished or forced. For an app like Aesth, showing what people can create with it in a relatable way is what would really click.

I would engage an audience by integrating Barebells naturally into my everyday campus routine rather than pushing overt promotions. I’d create clean, aesthetic flat-lay and lifestyle content—study sessions at the library, gym bags at the rec center, or post-workout moments—where Barebells is visually present as a go-to snack. This approach makes the product feel authentic and aspirational, not forced. On campus, I’d pair this with casual, in-person exposure by bringing Barebells to study groups, fitness spaces, and student gatherings, encouraging organic trial through visibility and conversation. When people see the product consistently in real settings, it builds curiosity and trust. By focusing on subtle brand integration, strong visuals, and real-life use, I’d help Barebells feel like a natural part of student life—something people reach for without needing a hard sell.