Interview Questions
Deep Blue.
Content Creator for Sustainable Streetwear Brand

What do you think is more important for a brand: going viral or building consistent community engagement? Why?
Building consistent community engagement. Doing this will provide a fan-base who is more in line with your goals who will be willing to stay loyal to the brand. Going viral will be nice for a couple days or week or two but to really accomplish the goals that one wants with their brand and for customers to be satisfied, it's important to be consistent and continue to build with community engagement.