Strategic, Dynamic, and Communicative. Why these three? *Strategic: Because I don’t just post videos; as a UGC Partner, I analyze what makes a hook work to ensure Dolphin SAT reaches the right students and converts views into app downloads. *Dynamic: My background in Multimedia allows me to adapt to fast-paced trends, maintaining a high-energy 'talking head' style that keeps students engaged on their FYP. *Communicative: I excel at simplifying complex study tips into relatable, authentic stories that build a real community around the brand. Portfolio: https://roxanadasilva.my.canva.site/

I find the mission of Resist Together deeply compelling for three specific reasons: *The Paradox of My Profession: As a professional creator, I spend my life building digital narratives, but I’ve seen firsthand how 'infinite scrolling' can diminish real-world creativity. I’m passionate about helping people use technology as a tool, not a trap, and I want to use my storytelling skills to advocate for digital intentionality. *The Psychological Impact: With a background in Journalism, I value clarity and focus. The mission to break social media addiction isn't just about 'using apps less'; it's about reclaiming our mental health and our ability to think deeply. I want to be the face of a brand that prioritizes the user's well-being over their screen time. *Scaling a Movement: I find the challenge of making 'digital minimalism' look as exciting and 'viral' as the apps we’re trying to resist to be an incredible creative mission. I don't just want to make ads; I want to help lead a lifestyle shift. Portfolio: https://roxanadasilva.my.canva.site/. 

I believe these three content pillars are exactly what will drive viral engagement and app downloads: 1)The "Digital Minimalism" Journey (Vulnerability + Aesthetics) *The Concept: Documenting the "Before vs. After" of using the app. Instead of just saying it works, I’ll show the contrast between the anxiety of infinite scrolling and the peace of reclaiming my time. *The Hook: "I went from 7 hours of screen time to 2, and this is what my brain feels like today." 2) The "Dopamine Loop" Insight (Authority + Education) *The Concept: A quick, punchy explanation of why our brains are "hijacked" by notifications. *The Hook: "Did you know your brain isn't actually tired? It’s just overstimulated." 3)The "POV: Doomscrolling" Loop (Relatability + Humor) *The Concept: Recreating universal moments, like saying "just 5 more minutes" at 11 PM and ending up awake at 2 AM. *The Hook: "POV: You’re losing the fight against your phone... until you install this."