R

She/Her/Hers

Roxana

About Me

Texas A&M University

Class of 2027

Interests

Fashion design
Social media
Data analysis

Interview Questions

REACH

Survey Participants Needed

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What clubs are you in on Campus?

Sorority & statistics learning society

Hiloha Marketing

Review Giveaway CRA-YON

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Can you provide an example of a successful brand visibility enhancement campaign you have orchestrated?

One of my most successful brand exposure efforts involved developing a TikTok video that received 5.1 million views and 716.4k likes. I began by looking up trendy audios, hashtags, and content types. I designed an entertaining, relevant video with a powerful hook in the first few seconds and used humor to keep viewers interested. I posted during peak hours and used trending hashtags to increase discoverability. The video went viral, increasing my account's visibility and attracting hundreds of new followers. This event demonstrated how combining creativity and trends can lead to tremendous engagement.

Hiloha Marketing

Review Giveaway CRA-YON

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How would you approach optimizing Amazon marketing strategies for increased sales?

As a statistics student at Texas A&M, I would approach Amazon marketing ideas with a data-driven perspective. To enhance product listings and marketing campaigns, I would analyze metrics such as click-through rate (CTR), conversion rate, and sales velocity. Using tools like Helium 10, I'd uncover high-performing SEO keywords, improve product titles, and test photos or A+ content to increase conversions.I'd fine-tune targeting with human and automatic campaigns, track ROAS, and modify bids to maximize returns. I'd also use consumer behavior data to personalize marketing and examine external traffic sources such as social media or Google Ads. Continuous testing and iteration would be critical for driving growth and enhancing sales.

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