Interview Questions
BOND
Social Influencer Marketing Intern

Give us an example of a brand's social campaign you really liked and why.
It's not up anymore given the nature of the channel, but a few years ago, when Unus Annus was at its height there was a strict aesthetic and promotion of how the Youtube channel was going to be deleted in one year's time. Since the channel was going to be deleted, in the final 12 hour long livestream, they created a sort of event that people watched and sold out a lot of merchandise. The whole premise of the channel and campaign was that life and everything in it was temporary. I really enjoyed it. For one, I love me a good aesthetic and branding, and the channel was enjoyable to watch, it also made me reflect on my life and reconsider why I am doing the things I do. If it wasn't for the reason I did not have a job at the time, I too would've bought merchandise.