A User-Generated Content Contest is a way to engage with new and existing consumers. It can be a campaign run on both TikTok and instagram where consumers are encouraged to create and share content related to the brands goals, such as photos, videos, or testimonials. The contest would consist of participants submitting their content for a chance to win prizes like merch or be featured on the brand's social media platforms. This not only generates authentic user-generated content but also encourages brand advocacy and participation.

I embarked on my TikTok journey back in 2019 as a means to share my artwork with a wider audience. Through consistent effort and patience, my account gradually gained momentum and began attracting attention. With a focus on creating, editing, and publishing captivating content, I successfully grew my TikTok following to an impressive 180 thousand followers, accumulating over 18 million views. This substantial growth opened doors for exciting collaborations with esteemed brands like Pilot Pen and Cricut, solidifying my ability to leverage my social media presence for professional opportunities. My experience on TikTok has honed my skills in content creation, video editing, and understanding the preferences of my target audience. By engaging and captivating viewers with my artistic content, I have demonstrated the ability to establish a strong online presence and foster meaningful connections. This relevant experience on TikTok has not only showcased my artistic abilities but also provided a platform to expand into other areas. I am now eager to explore new opportunities within the realm of social media and leverage my established skills and success on TikTok to make a valuable impact in the creative industry.

One snack brand on top of their game is Fruit Rollups. There was a trend on TikTok where people were freezing the snack and eating it. At one point, people were confused about the plastic wrapper on the product and they jumped on the opportunity to represent their brand and show people ways to eat the snack safely. This created a whole rush of people purchasing the product to try for themselves and really got their name out their on TikTok. Along with this, Fruit Roll-Ups consistently produces visually vibrant and creative content that captures the attention of their audience. They leverage nostalgia, targeting both the younger generation and adults who have childhood memories of the snack. They also actively encourage their followers to create and share their own content featuring Fruit Rollups, especially on TikTok. They run campaigns and contests that prompt users to share their creative ideas, recipes, or artistic creations using Fruit Roll-Ups. This user-generated content not only boosts engagement but also generates a sense of community and brand advocacy.