While I haven't yet had the opportunity to create a social media campaign specifically for a beauty or wellness brand, I have experience in content creation and marketing from my role as a Marketing Assistant at Bridgewater State University. In that role, I helped design promotional materials, create social media content, and manage event campaigns.

I stay up-to-date with current trends in content creation by regularly following industry blogs, social media platforms, and influencers who specialize in digital marketing, content strategy, and business analysis. I actively engage with content on platforms like YouTube, LinkedIn, TikTok and Twitter to understand the latest trends, tools, and techniques.

While I don't have direct experience building Excel models specifically for DTC businesses, my background in managerial economics and data analysis, combined with my proficiency in Excel, would allow me to quickly adapt to creating such models. For example, in my coursework and projects, I've developed financial and data models using Excel to analyze economic trends, which is similar to analyzing key DTC metrics such as sales forecasting, customer acquisition cost (CAC), and customer lifetime value (CLTV).