Answer: I’d describe the energy boost in a way that people feel it through my words. For example: “About 15 to 20 minutes after drinking KEY, I felt that clean kind of energy. Like my brain woke up but without the jittery heart-racing vibe some energy drinks give. It was more like ‘Okay, let’s actually get stuff done today’ energy. I felt focused, alert, and just in a better mood overall.” I’d probably compare it to that moment when your favorite song comes on and you suddenly have the motivation to clean your room or power through your to-do list. That kind of lift — natural, steady, and empowering. And if it doesn’t come with a crash later, that’s something I’d definitely call out too because people really care about that.

When I try a new drink, especially something like an energy drink, I really focus on a few key things. First is flavor balance I want to see if it’s too sweet, too sour, or just right. I look for that refreshing, clean taste that doesn’t feel artificial or overwhelming. Since it’s all-natural, I’d definitely pay attention to whether the flavors taste real and not “chemically.” Next is aftertaste some energy drinks leave a weird or bitter aftertaste, so I always check if it’s smooth from start to finish. I also think about texture and fizz is it lightly carbonated and easy to sip, or too bubbly and sharp? And lastly, I pay attention to how it makes me feel. Like, do I get that little energy boost without the crash? If it gives me energy without the jitters and actually tastes good, that’s a win. Basically, I try to describe the experience like I’m chatting with a friend: honest, detailed, and focused on how it fits into real life.

I plan to engage the community by creating fun, real, and relatable content that feels like it's coming from a friend, not a brand. Since MUSH is all about making healthy breakfasts easy for busy people, I’d focus on capturing those little moments. I’d highlight genuine reactions from the Field Sampling Ambassadors and community members, using trending sounds, quick cuts, and natural lighting to keep it feeling fresh and authentic. I also love adding text overlays or little “thought bubbles” to bring personality into the video — like what someone might be thinking as they try it. People connect with content that feels like something they'd send to a group chat. So my goal would be to make content that feels fun, honest, and shareable — while showing off how MUSH fits into real, everyday lives.