Lack Of Color
Product Feedback Specialist
What do you consider when purchasing from a new brand?
When purchasing from a new brand, I consider who runs the brand (inclusivity, small vs large business, etc.), price, where the brand sources their materials (whether it is ethical and sustainable) and how this may influence the price, and the durability of the item (fast fashion or investment piece).
She Biology Skincare
Content Creator
What does authenticity mean to you?
Authenticity in the context of a product or brand means that the brand values the customer's experience and the impact that their products have on people's lives as well as profit. It means that there is an active and personalized line of communication between company and customer.
She Biology Skincare
Content Creator
How do you create FOMO and social proof?
Allow for customer reviews, give the impression of authentic and genuine communication with customers through social media and advertising and partner with influencers and experts.