I led a social media campaign for a local wellness brand, creating short-form video content and leveraging micro-influencers. Within two weeks, engagement tripled and website traffic spiked by 60%, directly leading to a 25% increase in sales.

To engage customers and build excitement for Petit Pot’s desserts, I’d focus on sharing the brand’s story—emphasizing its handmade, premium quality. Creating a sense of community through social media campaigns, sharing behind-the-scenes content, and encouraging customer stories would help build trust. Offering samples and limited-time promotions could spark curiosity and excitement. Partnering with influencers and showcasing positive reviews would also help create credibility. Ultimately, I'd highlight the sensory experience of enjoying Petit Pot, making it feel like a special treat people can’t wait to indulge in!