It depends on the content. I enjoy posting DIML TikToks via photo carousels because they allow you to create a cohesive, scrollable narrative. However, for OOTDs or "ways to style this piece for different occasions", I like to film videos because it's dynamic and engaging. The "vibe" of the content determines what medium I choose - I like using photo carousels to tell grounded, aesthetic stories, and video content to bring the fashion to life in a relatable, energetic way.

As a content creator who already documents OOTDs, try-on hauls, and looks for class, career fairs, and going out, I’d bring Nuuly into my daily routine with intentionality and a fun narrative arc. I often struggle with finding the motivation to go to early morning classes, but dressing up helps a lot. I would start my morning off with a GRWM TikTok where I do my makeup and pick my outfit of the day (including my Nuuly piece). Mid-day, as I'm walking from class to class, I would interview people I find along the way: "“Would you wear this?” or “How would you style this Nuuly piece?” to promote community engagement. In the afternoon, I usually like to go to Target to run errands, where I pick up a little piece to style with my Nuuly rental and film my Target run haul (+ trying on the piece that I'm styling with the Nuuly rental). If it's a weekend, for a night out, I'd film another OOTD styling my Nuuly rental with something a bit more elevated. If its a weekday, I'd film a TikTok reflecting on what that outfit made me feel and tie it into how fashion boosts your confidence, and tease the next rental.

As someone who started becoming more active on Tiktok recently and is passionate about short-form content creation, I would create short-form content using a before and after structure, with a strong hook that draws the audience in, and show strong results of mental fitness habits afterwards. Setting the scene and contrasting the outcomes is one of the most effective way to advertise a product. I would conduct research on what social media platforms are most used by our target audience, creating short videos on those platforms for a wider reach.