I think that a beauty brand that has a great social media presence is Glossier. I think Glossier is one of those brands that has curated an image that works for the brand, but has also figured out how to adapt and evolve this image while still keeping it true to the brand. In addition, one thing I really appreciate about Glossier is their overall aesthetic and how they showcase it on their Instagram. Glossier's feed consists of pastel reds and pinks, minimalistic pictures of their products, and ads with some of the most popular Tiktok and Instagram influencers today. They have curated an image that is classy and minimalistic enough to attract older generations, while still keeping it juvenile and fun, maintaining GenZ very satisfied.