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My top 3 favorite social media brand pages are: Duolingo – They’ve completely mastered chaotic, Gen Z humor while still tying it back to their product. Their TikTok feels like a character you want to follow, not just a brand trying to sell something. Chipotle – They’re great at making the brand feel fun and interactive. From memes to custom menu hacks, they know how to involve the audience and keep the content fresh without overdoing it. Poppi – Their visuals are clean, bright, and super on-trend. They tap into the wellness and aesthetic side of social media in a way that feels aspirational but still relatable — especially for people who care about gut health but also love cute branding.

A great social media brand page feels like a personality, not just a product. It’s consistent, community-driven, and knows how to speak with its audience, not just market to them. Duolingo is a perfect example — their TikTok doesn’t just promote the app, it’s built a whole character that’s funny, chaotic, and super in tune with Gen Z humor. That kind of authenticity builds loyalty and makes people want to engage. I think the best pages find that sweet spot between staying on-brand and being culturally relevant — all while actually talking like a real person.