Any brand content that doesn’t feel authentic is an immediate no for me.

If I had one week to introduce FORAH to young professionals, I would build a campaign that feels fresh, social and easy to join. I would start by creating a simple theme called A Week of Feeling Good. Each day would highlight a small moment where FORAH fits naturally into real life. Morning walks to work. Lunch outside. Weekend hikes. Even quick breaks between meetings. I would invite people to share their own moments using the products, almost like a collective reminder to slow down and enjoy the world around them.I would partner with a few relatable creators who feel grounded and outdoorsy rather than overly polished. They would show how FORAH becomes part of their routine in a way that feels effortless. Maybe they open their bag and pull out the sunscreen before stepping into the sun. Maybe they talk about how the scent or texture makes them feel calm before a busy day. Nothing scripted. Just honest moments.To make it fun, I would add a simple challenge. Spend ten minutes outside each day and share what that moment looked like. It could be a sunrise, a walk to grab coffee or a quiet breath on a balcony. FORAH would be the quiet companion in those scenes. The brand becomes tied to the feeling of stepping outside and reconnecting with yourself.At the end of the week, I would bring everyone together with a small pop up in a city park. Something relaxed with music, iced drinks and a chance to try the products in person. It would feel like a reward for showing up for yourself all week. The whole campaign would be about making young professionals feel grounded, refreshed and connected to nature even in the middle of their busy lives.

I’d tell a friend that FORAH feels like a skincare brand with grounded, earthy energy to it, like something shaped by real landscapes rather than a lab. The products feel clean and intentional, almost like they’re borrowing a bit of strength from the places that inspired them. When you use them, there’s this sense of being connected to nature in a simple, effortless way. It’s not fussy or overly polished, just honest, refreshing and made with a lot of respect for the world it comes from.