Setting clear SMART goals and expectations is an essential part of holding your team members accountable. You should also have consistent, ongoing feedbacks so that you can address poor performance ASAP and provide the team member with the necessary resources. It is crucial to nourish an environment keen to reporting progress or expressing difficulties.

1 - how used the social media is : engagement and consistency of the users 2 - is the platform diversified in term of audience : does it resonate with different types of users 3 - is there lots of trending content formats and post content that's meant to be re-shared with your friends