Yeah — I worked on an Instagram Reel series for a wellness brand that focused on “myth-busting” short videos. We picked common fitness and supplement myths, paired them with quick, snappy edits and text overlays, and kept everything super digestible. The tone was casual but confident — kind of like “here’s the real deal.”

I’d use my understanding of the peptide space to make content that actually resonates — not just educates. A lot of info out there is either too technical or too vague. I’d focus on connecting the science to real-world benefits people care about — like clearer skin, better recovery, or longevity — and package it in short, visually engaging formats (Reels, carousels, etc). Think: “What’s actually happening in your body — and why it matters.” If it feels helpful and human, people stick around.

To find Robyn’s “magic moment,” I’d start by looking at what engaged users do early on—maybe it’s saving their first 3 songs, building a playlist, or syncing music to their mood. I’d compare that behavior to users who drop off and see what stands out. From there, it’s about testing: tweaking onboarding to guide more people toward that key action and watching what actually improves retention. It’s a mix of data, user intuition, and a lot of iteration.