To establish Saint James Tea as a beloved and recognizable brand on campus, I would focus on fostering genuine connections between the brand and student wellness. One idea that I’m particularly excited about is introducing Saint James at yoga sessions and other mindful movement events. Just imagine: a serene outdoor yoga flow followed by a refreshing sip of Saint James, a perfect way to link the brand with calmness, balance, and intentional living.

Additionally, I’d create small pop-up opportunities at events I'm involved with through STEP, Humanities Scholars, Remote Area Medical, and Scarlet & Grey Advantage. These would allow students to sample different flavors, learn about the brand’s mission, and share their own “intentional moment of the day.” To ensure lasting visibility, social media would play a crucial role, showcasing aesthetically pleasing content, behind-the-scenes clips, and interactive stories that keep the brand alive long after the events wrap up.

When I talk about Saint James on my social media, I always make it easy for my followers to try it for themselves. I create content that shows how I naturally incorporate Saint James into my lifestyle, whether it’s through a quick "Day in My Life" vlog, a "What’s In My Bag" post, or an aesthetic Sunday reset reel. I always provide a link to the Amazon page for convenience (because let’s be real, we’re all addicted to Prime), but I also emphasize the local store experience, showing my followers exactly where to find it on the shelves and even doing mini hauls from neighborhood spots.

If I were introducing Saint James to my campus, I’d treat it like more than just a product, I’d make it a moment. I’d host a “Sip & Study” for Humanities Scholars, where we could unwind with mocktail-style tastings, and reflect on how intentional living ties into academic life. For Remote Area Medical, I’d explore ways to connect Saint James to wellness and community health, like offering samples at volunteer events where self-care is often overlooked. With Scarlet and Grey Advantage, I'd frame it as a smart, stylish choice that doesn't break your budget, showing that sophistication can be accessible. And through STEP, I’d integrate it into personal branding workshops, teaching students how to pitch themselves (and products they love) like professionals. Saint James is more than just something to sip on, it's a lifestyle. And I’d love to be the one to help bring that energy to campus, and meeting new people.