She/Her
Rochelle
I’m a multidisciplinary designer who blends storytelling and visual craft to create thoughtful experiences across digital and physical platforms.
About Me
Pratt Institute
Class of 2025
Graduated
Castro Valley, CA, USA
Skills
Interests
Brands I Follow
My Portfolio
rochelleluoartprojectsuniversity-settlement
I collaborated with University Settlement as part of a interdisciplinary Pratt Institute project focused on improving learning environments for immigrant adult ESOL students in New York’s Lower East Side.
rochelleluoartprojectsb2tm
After researching my original brand, I switched projects with a classmate and immersed myself in theirs, creating promotional materials with a dynamic aesthetic tailored to a younger audience for the brand, Baboon to the Moon.
rochelleluoartprojectsre-nature
Inspired by the Natural History Museum’s archives, me and my team crafted a multimedia campaign to engage modern audiences and promote environmental awareness through visual storytelling.
Interview Questions
Drink KEY
Graphic Designer for Drink KEY
Do you have experience with adobe illustrator, and 3d renders?
I am experienced in Adobe Illustrator, creating branding, logos, marketing collateral, and digital layouts with attention to detail and consistency across print and digital formats.
I don’t yet have experience with 3D renders, but I’m eager to learn and confident in picking up new tools quickly to create product visuals that align with Drink KEY’s brand.
Drink KEY
Graphic Designer for Drink KEY
please share relevant graphic design examples and/or your portfolio
portfolio: https://rochelleluo.art/projects
Featured works:
Heart Run & Walk: Identity and logo design for the American Heart Ass event; I build cohesive visual systems with meaning and momentum.
University Settlement: A collaborative brand and environmental graphic design project rooted in real user research; showcasing thoughtful visual solutions from concept to execution.
B2TM and The Beauty of Imperfection: Works that showcase versatile design approaches, layering concept and execution.
Drink KEY
Graphic Designer for Drink KEY
tell us about your prior experience in graphic design + email marketing
My work is rooted in strong visual storytelling and exploratory design, with projects that blend concept, identity, and immersive visuals. This ranges from logo/identity systems to narrative creative pieces that explore texture and experience.
While I haven’t yet done formal email marketing professionally, my graphic design background has given me a solid foundation in visual hierarchy, composition, and crafting brand-aligned visuals. I’ve developed cohesive visual systems and creative projects that communicate ideas clearly and with intention. These are skills I’m excited to bring to creating engaging email layouts, on-brand graphics, and compelling messaging for Drink KEY.
I work primarily in the Adobe Suite (Photoshop, Illustrator, InDesign, and AfterEffects are my strong suite) and have experience translating visual concepts across digital and print formats.
I’m eager to apply my design perspective to Drink KEY’s energetic branding and grow into the full scope of the role.