She/Her
Rochelle
I’m a multidisciplinary designer who blends storytelling and visual craft to create thoughtful experiences across digital and physical platforms.
Endorsements
Verified
About Me
Pratt Institute
Class of 2025
Graduated
Castro Valley, CA, USA
Skills
Interests
Brands I Follow
My Portfolio
rochelleluoartprojectsuniversity-settlement
I collaborated with University Settlement as part of a interdisciplinary Pratt Institute project focused on improving learning environments for immigrant adult ESOL students in New York’s Lower East Side.
rochelleluoartprojectsb2tm
After researching my original brand, I switched projects with a classmate and immersed myself in theirs, creating promotional materials with a dynamic aesthetic tailored to a younger audience for the brand, Baboon to the Moon.
rochelleluoartprojectsre-nature
Inspired by the Natural History Museum’s archives, me and my team crafted a multimedia campaign to engage modern audiences and promote environmental awareness through visual storytelling.
Interview Questions
Humbl Pet Food
Graphic Design Support for Humbl Pet Food
Why Are you excited to work with humbl?
I care about animal health and the role nutrition plays in their well-being. Pets are family, and being part of a company that supports that bond is especially meaningful and rewarding to me.
Humbl Pet Food
Graphic Design Support for Humbl Pet Food
How would you tailor a social media graphic to engage dog owners?
Utilizing images of happy dogs paired with warm colors and simple, friendly fonts, I would create something that feels personal, reflecting the bond between the pet and owner.
Humbl Pet Food
Graphic Design Support for Humbl Pet Food
What design tools are you most comfortable using for digital content creation?
Photoshop, Illustrator, Procreate, After Effects, Preimere Pro