One brand I admire is Pattern Beauty by Tracee Ellis Ross. Their social content strikes a perfect balance between education, empowerment, and celebration of natural hair. Their visuals are clean, bold, and expressive showcasing real people with textured hair in a way that feels both aspirational and authentic. They also leverage UGC, bts content, and community testimonials making the brand feel approachable and culturally aware. I think that kind of storytelling is especially important for haircare brands, where identity and routine are deeply personal.

Yes! On my *NSYNC fan account, I created a nostalgic, trend based reel that blended a popular audio clip with a montage edit of moments fans love. It resonated so well that it reached 78,000+ views organically, and a large portion of those views came from non-followers, proving the format was both engaging and discoverable. The success came from combining emotional storytelling, recognizable visuals, and platform native editing techniques. This experience taught me how to craft content that not only connects with the audience emotionally but also performs in the algorithm.

I stay updated by actively engaging with platforms like Instagram and YouTube Shorts, not just as a user, but as a creator. I track what types of audio, formats, and transitions are trending, and observe how different brands use them to tell stories or build community. I also follow creator focused newsletters and content strategy pages, but most importantly, I test trends myself. I run a fan page for *nsync where I experiment with everything from trending audios to narrative-style edits, which helped one of my reels reach 78K+ views, with over 123K impressions with high profiles and the band members engaging in just 30 days. That hands on learning helps me quickly adapt trends into brand-relevant content.