Brand content builds trust and awareness over time, while sales content focuses on immediate conversion. You need both one warms the audience, the other makes them buy.

I’d create a short video: “You’re wasting money on supplements where’s what actually works.” It grabs attention, educates quickly, and positions Sousa as a trusted solution driving shares and saves.

To increase engagement for a new supplement brand, focus on education and trust over selling. Create short, high-value content that simplifies fitness and nutrition, use real transformations for credibility, and stay consistent with reels, carousels, and stories. Collaborate with micro-influencers for authentic reach, build a visible face for the brand, and involve the audience through challenges and Q&A. Strong engagement comes when people feel informed and part of a community, not just targeted as customers.