confuzedcheezecake

Yes we love it, especially as we are photography students.

I focus on letting the algorithm do the heavy lifting while I concentrate on the creative strategy.

These are the things I focus on to get better results:

• Creative as targeting: Instead of trying to guess which specific interests or demographics will work, I focus on the ad creative itself. I use broad targeting and let Meta’s AI figure out who is actually interested based on how they interact with my videos or images. It helps the ads find customers that manual targeting would miss.

• Systematic testing: I treat testing like a science. I set aside about 20 percent of the budget just to test new hooks and angles. I look closely at the data—if people are watching the first few seconds but not clicking, I know my hook is good but my call to action needs work. If they aren't even watching the ad, I know the visual isn't grabbing them.

• Consolidating campaigns: I avoid spreading the budget across too many different ad sets. It’s better to have one or two strong campaigns that get enough conversions for the algorithm to learn what works. Once I have enough data, I switch to cost caps to make sure we aren't overspending for a single conversion.

  Ultimately, I look at the big picture. I focus on total revenue versus total spend, not just what the dashboard says, to make sure the ads are actually growing the business and not just grabbing credit for sales that were already going to happen.