I would start with a strong hook in the first few seconds, usually showing the befroe condition to grab attention. Then I’d film clean, closeup shots of the hair treatment process with good lighting to highlight texture and steps. In editing, I’d keep it fast-paced with tight cuts and simple on-screen text to maintain engagement. I’d end with a clear after reveal, ideally with a side by side comparison to show the transformation.

I’ve created some UGC-style content on a small scale, mainly for Instagram and occasionally TikTok. I focused on short-form videos and simple storytelling formats, mostly to understand how content performs and how hooks and pacing affect engagement. One of my submission even win in an video contest by Supercent recently.

I manage focus challenges by breaking work into small tasks, working in short time blocks, and minimizing distractions. By applying principles from Atomic Habits, I’ve trained myself to reliably access my flow state, which helps me achieve more productive results in the same amount of time.