For Gen Z shoppers, the best-performing content is relatable, fast-paced, and rooted in real-life experiences rather than polished ads. I believe the strongest content for this audience would combine storytelling, trend-driven formats, and interactive styling ideas. First, short-form video transformations perform extremely well, such as GRWM videos, before-and-after dress transitions, and “finding the one” try-on moments. These give viewers the emotional payoff they look for and encourage saves and shares. Second, interactive and personality-based content resonates strongly. Ideas like “pick your prom vibe,” dress ranking videos, or styling one dress in multiple ways invite engagement and help shoppers picture themselves wearing the product. Third, social and memory-driven content works well for this audience. Friend shopping vlogs, prom prep content, and event countdown videos feel authentic and mirror how Gen Z actually experiences these milestones. Finally, I think real-life storytelling performs best. Since I’ll be shopping for a wedding guest dress soon, I would create content documenting that process to show how easy and fun the experience can be with David’s Bridal. Content that feels genuine and unscripted tends to build the most trust and connection with Gen Z viewers.

To emotionally connect with Gen Z prom goers, I would focus on storytelling rather than just showcasing the dress. Prom and formal events represent confidence, identity, friendships, and big life moments, so I would create content that highlights the experience of finding the perfect dress. This includes relatable GRWM videos, authentic try-on reactions, and “found the one” moments that make viewers picture themselves in that experience. I’d also lean into real-life storytelling. My sister is getting married soon, and I’ll be shopping for a dress myself, so I would document that journey to show how simple, fun, and stress-free dress shopping can be with David’s Bridal. Sharing a genuine personal experience builds trust and helps viewers feel emotionally connected to the brand. My goal would be to position David’s Bridal as part of the memory-making process, not just where you buy a dress, but where the moment begins.

Throughout the student union, library, outside of classrooms, outside of lecture halls, and different buildings throughout campus.