To drive utilization of a limited-time Sephora x Uber Eats offer, the campaign should focus on urgency, exclusivity, and cross-platform amplification. Clear scarcity tactics such as countdown timers, “only this week” messaging, and push notifications reminding users the deal is ending soon create immediate FOMO. Both apps should cross-promote heavily—Sephora can feature Uber Eats delivery with one-click options and banner placements, while Uber Eats can spotlight Sephora on its homepage and in “featured offers.” Co-branded email campaigns reinforce awareness, ensuring beauty enthusiasts and frequent Uber Eats users are both reached. Influencer marketing is another key driver: beauty creators on TikTok and Instagram can showcase “Sephora in 30 minutes?!” unboxings or try-on videos, while user-generated content campaigns encourage everyday customers to share their own delivery hauls with the incentive of giveaways. On college campuses and at social events, the partnership could tap into Sephora’s younger demographic through campus ambassador programs and pop-up activations with QR codes linking directly to the promotion. Exclusive bundles, such as “Night Out Essentials” kits or skincare starter packs, add a layer of novelty, especially if paired with perks like free delivery or Uber One discounts. Finally, integrating loyalty programs enhances stickiness—Sephora Beauty Insider members could earn bonus points for ordering via Uber Eats, while Uber One subscribers might unlock free samples. By layering FOMO-driven messaging, cross-platform promotion, influencer buzz, and loyalty rewards, the campaign maximizes reach and ensures strong engagement throughout the limited-time offer.

all pre-med related

To help DAISE show up on campus, I’d collaborate with student orgs and cultural groups to host pop-ups where students can try products while learning about the brand’s values. I’d also create engaging TikToks and Instagram reels showcasing DAISE in everyday student life—like grabbing a cookie between classes or at a late-night study session—so the brand feels fun, relatable, and visible to my peers.