Rishi Shah Profile Image

He/Him

Rishi Shah

I’m Rishi Shah, a Business and Information Systems student at NJIT passionate about business, marketing, technology, and AI. I lead initiatives like The Small Business Supporter Initiative.

I’m Rishi Shah, a Business and Information Systems student at NJIT passionate about business, marketing, technology, and AI. I lead initiatives like The Small Business Supporter Initiative.

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Campus professional

About Me

New Jersey Institute of Technology

Newark, NJ, US

business information systems

Class of 2028


Sayreville War Memorial High School

Class of 06/2025


Middlesex county college

High School Scholars Program

Class of 06/2025


Old Bridge, NJ, USA

Skills

Social media marketing
digital growth
Technology

Interests

Social media
Ambassador
Digital marketing

Interview Questions

– MARLOWE Skin

College Campus Interviews

– MARLOWE Skin Profile Image

How comfortable Are You With going around campus to conduct interviews?

I’M COMFORTABLE, CONFIDENT, AND EXCITED TO TURN SIMPLE CAMPUS INTERACTIONS INTO FUN, HIGH-ENERGY CONTENT THAT FITS MARLOWE’S BRAND.

– MARLOWE Skin

College Campus Interviews

– MARLOWE Skin Profile Image

Can you share your experience creating engaging short-form content for TikTok or Instagram, along with 2–3 links that showcase your filming style or aesthetic?

YES—MY EXPERIENCE WITH SHORT-FORM CONTENT IS BOTH CREATIVE + STRATEGIC.

👉 ENGAGEMENT-DRIVEN CREATION – I’ve produced reels and TikToks for student organizations, nonprofits, and community initiatives, focusing on quick hooks, humor, and relatable storytelling. Through The Small Business Supporter Initiative (TSBSI), which I founded, I’ve created 1,000+ small business spotlights—transforming community stories into short-form content that’s authentic, engaging, and highly shareable.

👉 EDITING + VISUAL STYLE – I use tools like CapCut, Canva, and Adobe Express to keep my edits clean, punchy, and aligned with platform trends—quick cuts, captions, and transitions that grab attention in the first 3 seconds.

👉 AUDIENCE CONNECTION + IMPACT – My content approach always centers on student relatability. Whether it’s “POV” style skits, candid micro-interviews, or day-in-the-life reels, I focus on humor, authenticity, and scroll-stopping storytelling. Collectively, my content averages 50,000+ monthly reach across platforms, showing I not only create but also scale engagement.

⚡BOTTOM LINE: I KNOW HOW TO TURN EVERYDAY STUDENT MOMENTS INTO SHORT, SCROLL-STOPPING CONTENT—AND THAT’S EXACTLY HOW I’D BRING MARLOWE SKIN TO LIFE ON CAMPUS.

The Vita Coco Company

Vita Coco Content Creator

The Vita Coco Company Profile Image

How are you connected on campus? (clubs, Greek life, sports teams, student orgs)

HERE’S HOW I’M CONNECTED ON CAMPUS AND BEYOND:

👉 ACADEMIC + PROFESSIONAL CLUBS – I’m active in groups like The Vector Newspaper, Entrepreneur Society, Association of Indian Students, Future Business Leaders of America, and the NJIT Information & Cybersecurity Club. These give me direct access to diverse student audiences across business, tech, and culture.

👉 LEADERSHIP ROLES – I co-founded and led multiple high school organizations (DECA, TSA, and more) and now bring that same leadership energy to NJIT. I’m also the Founder & Executive Director of The Small Business Supporter Initiative (TSBSI), a nationwide movement that has given over 1,000+ shoutouts to small businesses and community organizations. This platform connects me with student entrepreneurs, business-minded peers, and local communities both online and offline.

👉 RECOGNITION + IMPACT – My community leadership has been nationally recognized: I was awarded the Lifetime Presidential Volunteer Service Award for completing over 4,000 service hours and received special recognition from President Joe Biden for my contributions. These honors highlight my ability to lead, engage, and inspire communities—qualities I’d bring to amplifying Vita Coco’s brand on campus.

👉 COMMUNITY + CROSS-CAMPUS NETWORKS – Beyond NJIT, I have strong ties to local student orgs, cultural groups, and nonprofits in Sayreville/Edison. That means I can extend Vita Coco’s reach to students across multiple campuses through collabs and cross-promotions.

👉 SOCIAL PRESENCE – I run an active LinkedIn + Instagram network (4,000+ combined followers) where I spotlight student life, small business, and community initiatives. That’s a built-in channel to amplify Vita Coco content and events.

⚡ IN SHORT: I’M NOT JUST PART OF CAMPUS LIFE—I’M A CONNECTOR. With clubs, professional orgs, TSBSI, national recognition, and strong social media reach, I have the platform to make Vita Coco the go-to hydration vibe at NJIT and beyond.

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