I think I’m a great fit for BUNKY’s brand voice because I understand how to blend wit, relatability, and purpose. Whether it’s crafting captions that ride trends while staying on-brand, or building a consistent tone across platforms, I focus on making people feel something — not just scroll past.

🌱 1. Focus on “Lifestyle,” Not “Lessons”

Don’t preach: Instead of saying “avoid sugar” or “this is better for you,” show how your product fits into an aspirational lifestyle.

Example:

❌ “No preservatives, no junk.”

✅ “Fuel your day like a pro.”

BUNKY takeaway: Show people living with your product — after a surf session, in a city café, on a late-night edit grind — whatever lifestyle your brand embodies.

⚡ 2. Sell the Feeling, Not the Formula

People don’t buy ingredients; they buy how the product makes them feel.

Example: Red Bull sells energy, adventure, and adrenaline — not just caffeine.

BUNKY can: Sell confidence, freshness, focus, or chill — whatever emotion the brand stands for.

🎬 3. Aesthetic Storytelling

Make your visuals cinematic, not scientific.

Use bold color palettes, short lifestyle clips, music that vibes, and relatable moments (friends laughing, late-night work, travel, gym sessions).

Example: Athletic Greens uses minimalist packaging and calming visuals that feel luxury, not “health freak.”

🫶 4. Make It About Belonging

Build a tribe, not a buyer base.

Create an identity — “the BUNKY crew,” “Team Real,” “the late-night fuelers,” etc.

Let users feel they’re joining a cool circle of people who care about feeling good — not just being “healthy.”

😎 5. Talk Like a Friend, Not a Doctor

Keep your tone fun, witty, real.

Use memes, Gen Z humor, and confidence.

Example: OLIPOP says, “Soda’s back — but better.” It’s cheeky, not preachy.

💬 6. Collaborate with Lifestyle Creators

Instead of “fitness influencers,” try working with creators who embody your vibe — skaters, designers, gamers, artists — people your target audience already looks up to.

It signals that health fits naturally into their lifestyle — not a forced “you should” message.

✨ 7. Don’t Say “Healthy” — Show “Cool”

When you make wellness look effortless, it becomes aspirational.

Think Apple, not pharmacy — clean visuals, confidence, simplicity.

1. Nike (@nike) What They Do Well: Focus on emotion, not just products — they sell motivation and purpose (“Just Do It”), not just sneakers. They highlight stories of real athletes and users, making their audience feel part of something bigger. What BUNKY Can Learn: Don’t just post your products or updates — tell stories that inspire or connect emotionally. Build a movement or vibe around your brand personality — e.g., confidence, fun, self-expression, or rebellion. 2. Duolingo (@duolingo) What They Do Well: Their content is humorous, meme-driven, and hyper-relatable. They lean into trend-jacking — reacting quickly to viral sounds, pop culture, or user comments. What BUNKY Can Learn: Be playful and human. Show your brand’s personality (even a bit of chaos can be strategic!). Jump on trends early — but always with your brand twist or mascot tone. 3. Starbucks (@starbucks) What They Do Well: Excellent visual consistency — cozy, community-focused aesthetic. They encourage user-generated content (customers tagging their drinks, personalized names, etc.). What BUNKY Can Learn: Keep your visual tone consistent (colors, filters, fonts). Encourage your audience to share their own experiences with BUNKY — maybe through a hashtag challenge or story reposts. 4. Gymshark (@gymshark) What They Do Well: Built a fitness community, not just a brand. Partners with micro-influencers and showcases real customers. What BUNKY Can Learn: Create a community-first space — not just a feed. Collaborate with smaller creators or fans who represent BUNKY’s energy authentically. 5. Glossier (@glossier) What They Do Well: Mastered aesthetic minimalism and a friendly, conversational tone. They listen to their audience and often co-create products or campaigns. What BUNKY Can Learn: Talk with your audience, not at them. Use clean, brand-consistent visuals and captions that feel personal and real. 💡 Key Takeaways for BUNKY If BUNKY wants to crush it on social media: Build a personality — define if you’re bold, chill, rebellious, cute, etc. Engage > Promote — reply to comments, use polls, post behind-the-scenes clips. Ride trends smartly — remix popular sounds or memes with your twist. Consistency wins — keep a recognizable color palette, tone, and posting style. Show people, not products — feature users, creators, or even a BUNKY mascot in action.