Semester schedule ! Our last week of classes is May 10

https://www.tiktok.com/@rishi_boddu

I’d focus on creating moments that feel natural to campus life while making OUAI feel exciting and elevated. I’d host pop up events in high traffic areas like the student union, our main campus lawn, or near the gym with a get ready with OUAI theme, including quick hair refresh stations, scent testing, and mini self care breaks between classes so students can actually experience the products.

For content, I already work in the lifestyle and college niches. For example, I create a lot of "day in the life" style mini vlogs, and it would be the perfect opportunity to seamlessly integrate OUAI into a video by showcasing how it fits into my life as a college student and dancer. I would also show honest before and after results to maintain my credibility with my audience. Since I already create content, I know how to keep it authentic so it feels relatable instead of promotional.

I’d also partner with campus orgs like fitness groups, sororities, and creative clubs to bring OUAI into spaces students already trust. For product distribution, I’d tie samples to engagement like posting a story, answering a quick question, or bringing a friend to an event.

Overall, I’d focus on making OUAI feel like part of students’ everyday routines and self care habits rather than just a one time product trial.