I will obtain 50 survey responses by using a mix of social media outreach and face-to-face engagement! I plan to share the survey across my social media platforms and relevant group chats to reach a wide range of students quickly. In addition, I will talk to students in person at campus events, meetings, and common spaces, encouraging them to complete the survey on the spot. Using both digital and in-person methods allows me to reach more participants, increase response rates, and collect diverse, reliable data! :>

Tri Sigma, Lindenwood Student Government, Public Health Student Association, Youth Voice, Campus Activities Board, and Panhellenic Association.

On campus, I would host interactive sampling activations through tabling and events where students can test products in real time! For example, shade-matching stations, mini “build-your-own” makeup bags, and themed sampling tied to campus events(Engage In Eight, Homecoming, Etc)

Off campus, I would leverage my philanthropic connections to extend ColourPop’s mission beyond the university by partnering with local women’s shelters and community organizations. By incorporating ColourPop samples into care packages or hosting self-care beauty workshops, we can help provide moments of confidence and creativity to women who may not otherwise have access to beauty products. This approach allows ColourPop to make a genuine impact while reinforcing the brand’s commitment to empowerment, self-expression, and community support. 

I would also incorporate campus-based storytelling by filming content during tabling events, sorority collaborations, and themed beauty nights. Featuring real students, real reactions, and diverse looks helps build credibility and reinforces ColourPop’s inclusive mission.

Finally, I would encourage community participation by inviting peers to create and share their own ColourPop looks through challenges, giveaways, or event-based hashtags, transforming sampling moments into shareable content and extending ColourPop’s reach beyond a single post!