On campus, I would host interactive sampling activations through tabling and events where students can test products in real time! For example, shade-matching stations, mini “build-your-own” makeup bags, and themed sampling tied to campus events(Engage In Eight, Homecoming, Etc)

Off campus, I would leverage my philanthropic connections to extend ColourPop’s mission beyond the university by partnering with local women’s shelters and community organizations. By incorporating ColourPop samples into care packages or hosting self-care beauty workshops, we can help provide moments of confidence and creativity to women who may not otherwise have access to beauty products. This approach allows ColourPop to make a genuine impact while reinforcing the brand’s commitment to empowerment, self-expression, and community support. 

I would also incorporate campus-based storytelling by filming content during tabling events, sorority collaborations, and themed beauty nights. Featuring real students, real reactions, and diverse looks helps build credibility and reinforces ColourPop’s inclusive mission.

Finally, I would encourage community participation by inviting peers to create and share their own ColourPop looks through challenges, giveaways, or event-based hashtags, transforming sampling moments into shareable content and extending ColourPop’s reach beyond a single post! 

I would engage my audience by creating intentional, in-person experiences that allow students to interact with ColourPop in a fun and authentic way. By hosting on-campus events and tabling activations, I can introduce products through hands-on experiences such as shade matching, mini makeovers, and product try-ons! Making ColourPop feel approachable and exciting rather than transactional.

Through my role on Panhellenic, I have strong relationships with all three sororities on campus(Delta Zeta, Phi Sigma Sigma, and Tri Sigma), which gives me the opportunity to collaborate on sorority-focused events tailored to ColourPop’s core audience. This could include themed beauty nights, “Get Ready With Me” socials before formals or recruitment, and self-care events that align with ColourPop’s inclusive and creativity-driven mission!

By combining strategic tabling with sorority partnerships, I can organically connect ColourPop with students who are already passionate about beauty, trends, and self-expression, while building genuine brand trust and long-term engagement on campus :>

I’ve been a loyal ColourPop customer since I was ten years old, and what has always stood out to me is how intentionally the brand makes creativity accessible! ColourPop’s fun, trend-forward aesthetics paired with its affordability allowed me to explore makeup as a form of self-expression from a young age. The brand’s commitment to high-quality, inclusive, and innovative products aligns perfectly with its mission to empower creativity for everyone. Which aligns with my values greatly! ColourPop didn’t just sell makeup to me; it helped nurture my confidence, artistic curiosity, and love for beauty in a way that felt welcoming and attainable!