Home From College
Campus Team Member Updated
How would you describe Home From College to a friend in one sentence?
Home From College is a valuable resource that empowers students to kickstart their careers by building their professional brand and showcasing their unique talents to recruiters.
Crush
Head of College Field Operations
How would you launch a new app on a college campus?
To launch a new app on a college campus, it's important to create a targeted and engaging campaign that captures the attention and interest of students. Here's a step-by-step approach to launching a new app on a college campus:
Define your target audience: Identify the specific segment of college students you want to reach. Consider factors such as demographics, interests, and behaviors to tailor your campaign effectively.
Conduct market research: Gain insights into students' needs, preferences, and pain points related to the type of app you're launching. This will help you understand how your app can provide value and address their challenges.
Develop a compelling value proposition: Clearly communicate the unique benefits and features of your app that are most relevant to college students. Highlight how it solves their problems or enhances their college experience.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
One creative concept that could resonate and excite students about Poparazzi is the "Campus Paparazzi" campaign. This concept involves positioning Poparazzi as the go-to app for capturing and sharing campus moments in a fun and engaging way. The campaign could include the following elements:
Poparazzi Ambassadors: Recruit enthusiastic and influential students from different campuses as Poparazzi ambassadors. These ambassadors would showcase their campus experiences through creative and authentic Poparazzi content, highlighting the app's features and encouraging their peers to join the platform.
Exclusive Campus Challenges: Organize campus-specific challenges where students can participate and create content related to their campus life, events, and activities. These challenges could range from capturing the best moments during sports events, showcasing campus fashion trends, or capturing campus landmarks. Offer incentives or rewards for the most popular and creative submissions.
Campus Poparazzi Meetups: Host interactive and engaging meetups on campuses, inviting students to connect with other Poparazzi users and participate in fun activities. These meetups could include photo walks, mini contests, or workshops on creating engaging Poparazzi content. It would provide an opportunity for students to network, learn new skills, and create content together.