Founder Story Videos – Short clips where the founder shares the origin of the brand, challenges they overcame, and their “why.” Example: Sara Blakely of Spanx talking about the early days of her business.Behind-the-Scenes Content – Showing product creation, office life, or team collaboration. Example: Emily Weiss (Glossier) sharing sketches, meetings, and product testing.Day-in-the-Life Posts – A personal glimpse into the founder’s routine, balancing work, life, and creativity. Example: Whitney Wolfe Herd (Bumble) sharing a day managing her team and brand vision.Educational or Advice Posts – Founders giving tips, lessons learned, or advice for aspiring entrepreneurs. Example: Katrina Lake (Stitch Fix) sharing insights on building a subscription business.Authentic, Unfiltered Moments – Sharing failures, struggles, or unexpected wins to humanize the brand. Example: Ben Francis (Gymshark) posting candid reflections on scaling the company.Interactive Q&A or AMA Content – Engaging directly with the audience, answering questions about the brand, strategy, or personal experiences. Example: Jessica Alba (Honest Company) hosting IG Lives or AMAs about sustainability and business choices.

I stay active by mixing things I enjoy with regular movement—like going to the gym, attending fitness classes, playing intramural sports, and sometimes just walking or biking around campus. I find that keeping it fun and varied makes it easy to stay consistent.

My bag usually goes everywhere with me—class, coffee shops for studying, sports games, and sometimes weekend trips. It’s kind of my all-in-one companion for everything I do on a typical day.