To grow the app’s presence on campus, I’d combine digital visibility with authentic, peer-driven touchpoints. First, I’d create student-focused social content—quick demos, trip ideas, and “how I use the app” moments, that feel native to Instagram, TikTok, and GroupMe. Then I’d amplify that with on-campus strategies like partnering with student orgs, study-abroad programs, and Greek life to offer trip-planning sessions or small giveaways tied to the app. I’d also tap into existing travel moments, spring break, weekend getaways, and study-abroad planning, to position the app as the go-to tool students need right then. By combining relevant digital content with in-person community activation, the app becomes part of campus culture rather than just another download.

As a student with tons of friends who study abroad and travel constantly, I’d motivate other students to try TripBFF by framing it as the easiest way to plan trips we actually get excited about. I’d share how the app helps you discover destinations, organize group plans, and avoid the “Who’s booking what?” chaos that always happens when students travel together. I’d also highlight real examples from friends—like weekend trips abroad, spring break plans, or bucket-list spots, showing how TripBFF makes everything smoother and more fun. When students see that it saves time, reduces stress, and helps create better travel memories with friends, they’ll want to try it for their next trip too.

As a student-focused creator, I’d encourage my peers to commit to clear-skin goals with Dickinson’s by pairing authentic online content with real-life campus influence. On social, I’d share simple routines, progress check-ins, and interactive challenges that make consistency feel fun and achievable. Offline, I’d reinforce those habits through casual conversations, getting-ready moments, and dorm hangouts where friends can try the products themselves. By combining relatable digital content with organic, everyday touchpoints, I can make clear-skin goals feel communal, easy, and doable for busy students.