She/Her
Riley
Hi! My name is Riley, and I am from Newport Beach, CA. I am a rising senior at the University of Michigan.
Endorsements
Well Connected
About Me
University of Michigan - Ann Arbor
International Studies
Class of 2026
Ann Arbor, MI, USA
Interests
My Clubs and Associations
Alpha Phi
Special Olympics Swim Club
Michigan Journal for the Business of Fashion
Brands I Follow
Interview Questions
Pacifica Beauty
Lip Care Got Complicated. We Kept it Nourishing.
What social media platform do you find most effective for product promotion?
I find TikTok to be most effective, because the videos are short and eye-catching. They also have the potential to go viral and engage new audiences regardless of current follower count.
Pacifica Beauty
Lip Care Got Complicated. We Kept it Nourishing.
How would you creatively showcase a new beauty product in-store?
I would film a POV about finding the perfect gloss. Hook - "Wait, why is no one talking about this?" With clips showing the gloss packaging and final application
OH SNAP! Pickles
Retail Content Creator - Target
Do you have experience filming retailer content for brands, and are you comfortable filming in-store? If so, do you have examples of past work you can share?
I am the Social Media Manager for the State Street District where I create content for the many shops, restaurants, cafes, etc that are members of the district. Yes, I'd be happy to share past work.