Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
I am a very big fan of Hoka. I am a female collegiate wrestler who runs frequently but isn't very knowledgeable about running. I find myself ordering Hoka shoes repeatedly because the shoes are great but the website is also very accessible to beginner runners. The shoe finder is a great tool and also explains why each shoe is a good fit in a clear and basic way.