Riley Profile Image

She/Her/Hers

Riley

I'm an civil engineering major at Auburn University with a creative side no one expects! Being an engineer, I have a great eye for detail and am a bit of a perfectionist.

I'm an civil engineering major at Auburn University with a creative side no one expects! Being an engineer, I have a great eye for detail and am a bit of a perfectionist.

About Me

Auburn University

Civil Engineering, Marketing

Class of 2026

Auburn, AL, USA

Interests

Social media marketing
Microinfluencing
Health & wellness

Interview Questions

Something Social Club

Brand Designer & Social Media Manager

Something Social Club Profile Image

How do you approach creating a visually appealing brand identity?

Consider a brand’s goals, what their purpose is, where they want to be in the future. Using where they hope to be in 1, 5, or 20 years can get you an idea of what they need out of a brand identity. Aspects like colors, fonts, graphics, and layout of social media and websites can tailor a company’s audience to the exact dream clientele.

JUST FRED

Content Creator

JUST FRED Profile Image

Please share any relevant UGC work and direct links to your personal IG and TikTok accounts.

https://www.instagram.com/reel/Cfm_l6PAjZT/ https://www.instagram.com/rilescalhoun/

Plein Air Social

Content Strategist/Creator

Plein Air Social Profile Image

After doing some research on the PLEIN AIR SOCIAL brand, what is one content idea you have for the Tiktok page? How will you make that content idea stand out?

After looking through the PLEIN AIR TikTok page, I realized I was seeing a large theme repeating: cold weather outdoor activities such as skiing and snowboarding. Over half of the states in the US have 5 or less ski resorts, and most of this land being plains and foothills of the Appalachia. Being from this area myself, I would bring a focus to warm weather climate activities such as hiking, camping, and beachwear. Many campaigns for modern swimwear brands are the ones that can create the best tan, but I would strive to bring the best products that will hold up to the elements and whatever activities makes PLEIN AIR's customer base happy.

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