❌ Overdone:High-energy hype and extreme visuals — fast cuts, overdramatic gym scenes, loud text, and generic “crush your goals” messaging that feels the same across every brand.Sugary taste cues and performance tropes — lots of focus on sweetness, flavor explosions, and unrealistic energy boosts that create jittery expectations.Inauthentic testimonials — overly scripted claims that feel like ads rather than real user experiences.❌ Missing:Calm, credible storytelling — there’s little content that shows sustained, focused energy in an authentic, relatable way.Real reactions to something unexpected — audiences are curious about new categories but rarely shown genuine, first-hand moments of discovery.Educational context that feels native to social — people want to understand why a product works without it feeling like a lecture.How I would approach GOBBi’s content differently:✅ Focus on contrast and surpriseStart with expectations (“another sweet energy drink?”) and flip them immediately with savory taste and calm energy. This creates curiosity and stops the scroll.✅ Prioritize real reactions over hypeUse authentic creator or user responses — short clips of genuine first sips, honest facial responses, and quiet confidence instead of over-the-top excitement.✅ Build narrative around calm productivityShow people in real routines — studying, creating, working — with smooth pacing, inviting lighting, and natural sound. The narrative becomes: “This is energy… without the chaos.”✅ Lean into micro-educationFun, simple explainers that answer questions like “What is savory energy?” or “Why no crash?” in quick formats (Reels with on-screen text or voiceover) that feel friendly, not like ads.

OlipopOlipop excels at making functional drinks feel approachable and lifestyle-driven. Their content uses simple, curiosity-based hooks, clean visuals, and relatable routines rather than hard selling. They clearly explain why the product is different (gut health, low sugar) in a way that feels native to social and easy to understand—something GOBBi can mirror when introducing savory energy as a new category.Duolingo (TikTok / Reels)Duolingo is great at leaning into unexpected tone and self-awareness. Their hooks stop the scroll because they don’t look like ads and often start mid-action or with humor. GOBBi can take inspiration from this by embracing the “wait, what?” factor of savory energy and using bold, curiosity-driven openers that invite conversation rather than explanation.Chris Olsen (Creator)Chris Olsen’s content stands out because of authentic, reaction-based storytelling. His videos feel unscripted, expressive, and human, which builds trust quickly. GOBBi can apply this style through genuine taste tests and first-reaction content that feels honest and conversational, encouraging comments and engagement.

A first-sip reaction + calm focus routine that introduces savory energy as something comforting, not chaotic. The Reel contrasts the expectation of a sugary energy drink with the reality of GOBBi’s smooth, focused energy.Hook (first 2 seconds):On screen text + spoken:“This energy drink isn’t sweet.”(Immediate sip + genuine reaction)Why it stops the scroll:“Not sweet” instantly breaks expectations in a category dominated by sugary drinksReal-time reaction builds trust and curiositySavory energy feels new and polarizing, prompting comments (“wait… what does it taste like?”)Quick cuts into a focused routine visually reinforce the benefit (calm energy, no crash)Feels native to Instagram: authentic, minimal, high-quality, and trend-awareThis Reel introduces GOBBi as a new category, not just another energy drink, while sparking curiosity, conversation, and saves.