Interview Questions
Matka
Social Media Manager

What tools do you use when creating social media? How are your illustration and video creation skills?
I leverage industry-standard tools like Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) and Canva for efficient content creation, with strong illustration skills for custom graphics and intermediate video editing capabilities ensuring polished, platform-optimized visuals that bring Matka’s heritage story to life while meeting performance goals.
Matka
Social Media Manager

Can you walk me through your creative process when developing content ideas?
My creative process begins with deep immersion in the brand's story and audience insights, then moves through:
1 Heritage/emotion mapping to identify key narrative threads.
2 Platform-specific content prototyping.
3 UGC opportunity spotting.
4 Performance-driven iteration - all while maintaining metrics alignment with your goals for engagement, traffic, and community growth.
Matka
Social Media Manager

How do you stay up to date on social media trends?
I stay updated by closely following platform algorithm changes, engaging with marketing thought leaders, testing emerging trends, and leveraging data-driven insights to optimize content and influencer strategies ensuring campaigns remain innovative and effective.