Target Audience & Similar Brand Research is a strategy that holds the most importance within the company. For instance, Gen Z UGC creators or upcoming Influencers may resonate with your brand more in comparison to older generations. The vibrant themes displayed by your organization corelate with Glow Recipe, A wellness K-Beauty brand. So researching their marketing strategy could do wonders. Although your niche varies, it would be of great help to see how they are incorporating their brand's personality into their products.

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Recently, I was working as a full-time website content developer for a global art community wherein I had to represent the community to work with third parties in the development process. They discreetly mentioned and marketed for their own freelancing company without our consent, by adding backlinks that directly lead to their website contact page. Had it gone unnoticed, we would have compromised a number of paid marketing spaces without being able to understand why. This is one of the numerous instances where thorough attention to detail ensured that I was able to protect the rights of my client.