Ridha Mirza Profile Image

She/Her/Hers

Ridha Mirza

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Performance Marketer who grew TikTok to 33k followers & 4.3 million likes.

Performance Marketer who grew TikTok to 33k followers & 4.3 million likes.

Platform Rating

5.00
1 Review

My Socials

Endorsements

Verified

Top Earner

Recently Active

About Me

Babson College

Class of 2023

New York, NY, USA

Skills

Social Media Management
Content creation and editing
Communication

Interests

Social media
Entrepreneurship
Food

Brands I Follow

Pattern Brands
Filterbaby
as i am
nfuse
Etsy
Aquaphor
+80

My Portfolio

Interview Questions

RNWY

RNWY Complete Protein Whole Foods Market Product Demo

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If someone at Whole Foods says, “I already have a protein powder I like,” how would you respond?

I'd say something like this:

Totally understandable! Feel free to try a sample anyway. You might enjoy the taste or find something different you like about it. No pressure, just happy to let you give it a try

RNWY

RNWY Complete Protein Whole Foods Market Product Demo

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Why do you think in-store sampling still matters in a world dominated by social media and digital ads?

I've first hand seen how in-store sampling still matters because it gives customers a firsthand experience with a product that social media and digital ads can't fully replicate. I've seen people who mentioned they've seen the brand before but never tried it. With the sampling, people can taste, try, and evaluate a product for themselves, which helps build trust and confidence in their purchasing decision. Sampling also creates personal interactions where questions can be answered in real time, making the experience more engaging and memorable than simply seeing an ad online.

RNWY

RNWY Complete Protein Whole Foods Market Product Demo

RNWY Profile Image

What makes someone trustworthy when representing a brand in public?

Someone is trustworthy when they are professional, reliable, and authentic in every interaction. When representing a brand in public, it's important to communicate product information accurately, be approachable and respectful, and follow all brand guidelines. Trust is built by being honest and also being confident in what you are sampling. I've organized several in-person demos for CPG and feminine health brands at grocery stores, including Whole Foods, so I am well-versed in representing a brand!

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