I’m very comfortable using AI tools and productivity apps. I regularly use AI platforms for brainstorming ideas, drafting content, and improving efficiency in projects. For productivity, I’ve worked with tools like Notion, Trello, and Google Workspace to stay organized and manage tasks. I enjoy exploring new apps and quickly adapting to them, so I see AI and productivity tools as a way to work smarter, save time, and boost creativity.

During my accounts management internship, I helped coordinate a campaign with a major retailer where we promoted a limited-time product line. My role was to track sales, manage purchase orders, and make sure communication flowed smoothly between our team and the retailer. To support the campaign, I also suggested adding engaging product highlights on social media to drive visibility. The campaign ended up exceeding sales targets and strengthened the retailer relationship. It showed me how organized planning and clear messaging can make a campaign both successful and engaging.

I approach creating content by first putting myself in the shoes of the audience—students and younger users in this case. I think about what they’re interested in, the challenges they face, and the kind of content they naturally engage with on platforms like TikTok or Instagram. From there, I create short, authentic videos that feel relatable—showing real use cases, quick tips, or fun scenarios where Ponder makes studying or projects easier. I keep the tone casual, visual, and trend-aware so the content feels native to the platform while still driving curiosity about the product.