I’d mix humor, motion graphics, and mystery — for example: Use Jake Paul sound bites (if cleared) Add dynamic overlays like water droplets hitting the screen or scent-inspired color elements, Include a “Secret Weapon?” moment: camera zoom on W Labs product as the game-changer in someone’s routine, Introduce a “tap to reveal” scent quiz or swipe game that lets users interact with the product virtually using instagram interactive tools

I start by understanding the brand tone and the audience lifestyle — in W’s case, that's likely Gen Z and young Millennials who are into fitness, aesthetics, self-care, and winning culture (think: post-gym selfies, Jake Paul fans, and hustle content).To make sure posts connect, I: Track trends on platforms (sound bites, visual effects, slang)Use short, punchy copy and motion graphics that reflect how Gen Z communicatesFocus on relatable moments (like “What’s in my gym bag” or “Post-shower glow”) so the story feels like a friend sharing, not a brand pushing, Include calls-to-action that match their behavior—polls, swipe-ups, or “Which scent are you?” polls

Yes, I’ve had a sales-centered role as a brand ambassador, where I promoted products, engaged with customers, and drove conversions. It taught me how to tailor messaging, build trust quickly, and focus on delivering value that resonates with the audience.