Uber Eats would be the centerpiece of the experience. I’d use the voucher to order food for the watch party and promote the exclusive student offers directly at the event. The food becomes the draw—students associate the free meal, the game and the shared experience with Uber Eats. I’d also encourage UGC by having people record themselves grabbing Uber Eats plates, sharing reactions to the game, and tagging Uber in their posts, so the brand stays visible throughout the event.

I would host a March Madness Watch Party at the University of San Francisco during one of the high-energy Sweet 16 or Elite Eight games. I’d partner with a student organization to secure a high-traffic space, set up multiple screens, and create a hype environment that feels like a campus rally. The goal is a packed, high-engagement event that naturally generates content and brings students together around the tournament.

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