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A recent video concept I’ve seen trending is the “POV + text overlay story arc.” Creators use a split between text on screen and a first person point of view to guide the viewer through a quick scenario, ending with a payoff that feels satisfying and relatable. It works especially well with lifestyle and product moments because the viewer reads the context while watching the action. For Daybird, I would adapt this trend by creating a “POV: When your skincare routine finally stops those frustrating breakouts” concept.

• Start with a POV of looking in the mirror and pointing to acne/blemishes with on-screen text like, “Morning: Same breakouts again…” • Cut to quick clips of applying Daybird products with simple text like, “Evening routine with Daybird…” • Close with an upbeat reaction shot showing clearer skin/confidence with text like, “Same mirror, different vibe.” • End with a natural nudge: “Daybird for the daily glow” or something branded but authentic.

I stay updated on social media trends by spending time daily on TikTok and Instagram observing what formats, hooks, and storytelling styles are consistently performing, especially in ads and organic crossover content. I pay close attention to opening hooks, pacing, text usage, and how creators adapt trends to feel native rather than forced. I also study paid ad creatives through TikTok Creative Center and Meta Ad Library to see what brands are scaling, then adapt those patterns into content that still feels authentic and creator led. Some of my favorite accounts to follow right now include: • UGC creators who break down high performing ad formats and hooks • Lifestyle and wellness creators who blend storytelling with simplicity • Accounts like TikTok Creative Center, Ad Creative Insights, and creators who analyze virality and ad performance rather than just posting trends