I’d focus on one thing: make trying it easy, social, and taste-first—because once someone tries a Barebells bar, the product sells itself. In real life (sampling): Distribute at “high-yes” moments where people already want something quick: outside rehearsals, before/after student org meetings, study-heavy times, and at Council/Greek life events. Keep it low-pressure: “Want a protein bar for later?” rather than a hard pitch. Use simple micro-moments that create social proof: flavor “pick-one” baskets, quick friend taste tests, and “rate it 1–10” reactions.

On social media: Short, repeatable formats that feel like campus life: “what’s in my bag,” “between commitments snack,” “library fuel,” and quick flavor rankings with friends. Close the loop by telling people exactly where/when they can grab samples next (so content drives real turnout). For feedback + retention: Track which flavors disappear first and what people say (“this tastes like dessert,” “I didn’t expect that”), then double down on what’s actually resonating and report it back.

portfolio: https://richellechang.my.canva.site/

I’d be a great fit because Barebells naturally matches the way I actually live on campus: fast-paced, always moving, and always needing something easy that still feels enjoyable. At Yale, I’m constantly bouncing between classes, rehearsals (Rhythmic Blue + Proof of the Pudding), and campus leadership (Sophomore College Council Events Director + YCC Senator), so I’m already in the exact environments where a grab-and-go protein bar makes sense—before rehearsal, between meetings, during study blocks, and at events. I’m also genuinely comfortable being the person who introduces a product without making it awkward. I’ve worked with brands before (Aquaphor, Edikted, Princess Polly, Hype and Vice), so I understand how to represent a brand in a way that feels authentic and consistent—both in content and in real life. I’m organized, I follow through, and I’m plugged into multiple social circles on campus, which makes the monthly sampling goals realistic.

“Getting Around Yale / New Haven” moments early in the semester: quick, practical ways students use Uber (errands, exploring, getting to off-campus spots) + promo education Safe ride emphasis around big weekends (formals, major campus events): simple awareness + reminders about safety features and best practices Uber Eats study breaks during midterms/finals: easy group-order nights or small “late-night eats” moments in common spaces Org partnerships with my networks (Council events, performances, Greek life): Uber presence when students are already gathering Feedback pop-ups: quick surveys at events to learn what students want more of (Eats promos, late-night availability, pricing, safety features)