Trends like fast before-and-after transitions, POV storytelling, and carousel photo/video edits are perfect for CapCut because they naturally highlight effects, filters, and smooth transitions. Pairing these with a trending sound or reveal-style edit makes the feature pop and drives engagement.

I’d make a short, fast-paced video that grabs attention in the first few seconds, shows the new feature in action, and clearly highlights the benefit to the user. I’d use captions, upbeat music, and close-up visuals to keep viewers engaged, then end with a clear call to action like “Try it now and tell us what you think!

I’d lean into humor and real college moments—quick TikToks, memes, and playful reminders like “Drink water before your GPA dries up” or “Electrolytes: because coffee can’t do everything.” I’d use energetic, upbeat videos from campus events and run club practices to show the brand in action, mixing hype music, bold captions, and fun challenges. By keeping the tone light, witty, and high-energy, students stay entertained and motivated to hydrate, instead of feeling lectured.