I stay updated by actively using Instagram and TikTok and paying attention to trending sounds and formats. I also follow creators, brands, and marketing accounts regularly. Beyond that, I keep an eye on analytics, explore content on the For You and Explore pages, and note patterns in what performs well over time.

I’m attracted to this marketing because of how quickly it adapts to audience behaviour. I find it interesting how creators build trust with their audiences and how brands communicate more authentically through that relationship. I also enjoy analysing engagement, content performance, and understanding what makes campaigns resonate across different platforms.

I’m most comfortable using tools like Adobe Photoshop for creating and reviewing designs, and I have experience working with Canva for quick, brand-consistent layouts. I’m quick to adapt to new design tools and follow platform-specific workflows as needed.