Yes, No

I’ve had hands-on experience driving sales and building brand awareness through my Instagram-based thrift store, SpicyBerry. Starting from zero, I grew the account by consistently engaging with my audience, sharing authentic stories behind each item, and creating a community around sustainable fashion. To boost sales, I used targeted strategies like limited-time offers, bundle deals, and themed collections (e.g., “90s nostalgia,” “Festival Vibes”), which created urgency and excitement. I also collaborated with micro-influencers and leveraged user-generated content, encouraging customers to post their thrifted looks and tag the store. For brand awareness, I focused heavily on storytelling and education about sustainable fashion’s impact, connecting emotionally with my followers. Consistent posting, interactive Instagram Stories (polls, Q&As), and giveaways helped build loyalty and expanded my reach organically. Through clear planning, measuring engagement and sales data, and iterating on what worked, I scaled the store to a point where I managed inventory, promotions, and customer service efficiently — all while balancing my studies. This experience taught me how to combine creativity with structure to grow a brand and drive measurable results.

Identify key customer segments — fitness enthusiasts, busy students, health-conscious snackers, and people looking for tasty guilt-free treats. Craft messaging that connects with everyday moments — like “Power through your study sessions with Elavi’s protein brownies” or “Your post-workout treat that actually tastes like dessert.”