I have lots of experience leaving honest reviews, specifically through the HFC platform. For example, I recently worked with a matcha brand, sharing my honest review of their products on Amazon and directly with the brand itself. Outside of HFC, I've worked closely with the skincare brand Good Molecules where I've shared my reviews on new and old product launches on Amazon, with the team, and directly with the CEO.

I plan on capturing the Naked Sundays Ulta launch by creating an aesthetic, relatable “Day in the Life” vlog that blends my Florida lifestyle (literally UV central) with the excitement of discovering the brand in-store.

The video would start with me getting ready for the day, talking about how hot it’s been lately and how SPF is a must in my routine. I’d naturally introduce Naked Sundays within the first few seconds, teasing that I’m heading to Ulta to pick it up because I’ve heard amazing things.

Then I’ll transition into fun, on-the-go content: walking into Ulta, finding the Naked Sundays display, showing the setup, grabbing the product off the shelf, and highlighting any standout visuals.

I’d film a quick, aesthetic car haul right after—talking through what I picked up and first impressions of the packaging and formulas. Once home, I’d show myself applying the SPF—emphasizing the texture, glow, and how seamlessly it fits into my routine (especially under makeup or on bare skin). I’d finish with a few clips outdoors—maybe on a hot girl walk, grabbing matcha, or hitting the pool—highlighting how Naked Sundays keeps me protected and glowing all day in the Florida sun.

The content would feel natural, trendy, and visually engaging making it perfect for TikTok and showing how SPF fits into everyday beauty and lifestyle.

I’ve had the opportunity to promote a variety of brands as a creator, including Steve Madden, Topicals, Merit Beauty, Edikted, Evry Jewels, PrettyLittleThing, Function of Beauty, Valentino, Aquaphor, Monday Haircare, and more—some through the HFC platform. I create content tailored to trending formats, viral sounds, and platform-specific strategies to maximize engagement. In addition, I’ve served as a Campus Lead for Good Molecules for the past two years, where I’ve managed both in-person and digital marketing campaigns, many of which focused on social media promotions targeting college students and micro-influencers. This role helped sharpen my skills in influencer sourcing, campaign execution, and content strategy. Most recently, as the Director of Social Media and Marketing for my sorority, I led successful collaborations with brands like Poppi—creating and distributing content that boosted product visibility and increased brand affinity among our audience.