Since your product focuses on the wellness of seniors, I believe it’s important to create content that speaks not just to seniors, but also to their caretakers — especially adult children and family members who are often the decision-makers. I’d develop content that strikes a balance between calm reassurance and emotional urgency, depending on the angle. Here are three specific content ideas I’d create for Baba: 1. “A Day With Baba” – Feel-Good POV Series (TikTok/Instagram Reels) A calm, soothing mini-series showing a senior going through their daily routine with Baba — from gentle wake-up reminders, to meal check-ins, to light companionship conversations. Soft lighting, cozy visuals, and warm voiceovers would give the audience a sense of peace and reliability. This builds trust and emotional connection with the brand. Hook example: “POV: Your grandma starts every morning feeling safe and supported — even when you can’t be there.” 2. “When No One’s Watching” – Emotional Contrast Pieces (TikTok/Reddit) Create a short, impactful video showing what happens when a senior is left alone and something goes wrong — contrasted with how Baba could’ve helped. Use this to show the real-world need for wellness check-ins and companionship. Hook example: “She didn’t answer the phone. You were 5 hours away. But what if she had Baba?” This taps into protective instincts and shows the product’s real-world value in emotionally resonant ways. 3. “Reddit Stories: Caregiving Confessions” – Real Stories, Real Impact (TikTok Carousels/Voiceover Shorts) Source real caregiving stories from Reddit — people talking about the stress, burnout, or fear of caring for elderly loved ones. Turn these into short storytelling videos (with consent and anonymization), either using AI tools like Veo 3 or text-over-video narrations. Pair this with gentle music or ambient visuals. Hook example: “I didn’t realize how much caregiving would take out of me… until Baba helped me breathe again.” This mix of emotional storytelling, visual warmth, and honest vulnerability can help position Baba not just as a tool — but as a comforting presence that families trust.

https://www.youtube.com/watch?v=BtUfD6lMCmg

https://youtu.be/puwib7kwNCw?si=1s8XiGk5f3OPKwaD

indeed