As the Publicity Team Lead of the environmental organization New Jersey Student Climate Advocates (which I am now the chair of), I created weekly informative and attractive social media graphics to increase our Instagram audience by 50% over the course of 6 months. I created new interactive campaigns and activities for our Instagram stories such as Earth Day bingo, Fun Fridays with a trivia poll, and more. Also as part of managing our Instagram, I connected with other student organizations through direct messaging to create mutual partnerships to advertise each other's posts as well as carry these partnerships into other projects in our organization. I also established our Facebook page in which I crafted a separate action plan to appeal to the older audience.