Margin
Business Development Intern
If had a magic wand and could Margin in one store anywhere in the world that would most benefit the brand where would you put it?
If I could put the brand in any store in the world I would put it in Target. Most guys do not really purchase beauty items so to make them purchase the product you need to put it in a store that is really accessible. Since most men do not shop for beauty products putting the product in a high end retail store will not be beneficial because most guys do not shop at those stores. Not only is Target accessible to most people but the products that are sold at the store are considered more high end compared to store that are similar.
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
When I see brands gift products to influencers on social media I really like when the packaging is different. When you just put the product in a box with nothing else it does not make the packaging that exiting. When sending PR you need to have a theme to the box that you are sending. Not only include the product but also other items that a person can use with your product. That makes your product more desirable to use.
No Particular Order
Research Partner
What role does journaling play in your life?
Journaling is something that I want to incorporate more into my mornings. In the past it has been hard for me journal because I cant just sit down and write I need to have some form of prompt and if I don't I find it difficult to journal. Journaling is something that I am working on and I'm hoping it will become a part of my morning routine!