Interview Questions
Groovy Coffee
Testimonial // Original Roast Whole Bean

What do you enjoy most about trying new coffee blends?
I enjoy the ability to taste the unique flavors in each blend of coffee.
PopSips
Social GURU (Content Creator)

Do you have motivation to just "go get the shot" when you think of ideas?
yes
PopSips
Social GURU (Content Creator)

Can you show that you can help with effective hooks for top/middle/bottom funnel content for PopSips?
Yes—I can definitely help create effective hooks for top, middle, and bottom funnel content for PopSips. I understand that each stage of the funnel requires a different approach to catch and hold attention. Top of Funnel (Awareness): I’d use broad, curiosity-driven hooks that tap into trends or relatable moments to grab attention quickly. For example: “POV: You just found your new favorite drink this summer 👀✨” paired with fun transitions and trending sounds. Middle of Funnel (Consideration): Here, I’d focus on value-based hooks that highlight what makes PopSips different. For example: “Here’s why I swapped my usual soda for PopSips…” followed by flavor highlights, healthier ingredients, or lifestyle benefits. Bottom of Funnel (Conversion): At this stage, the hook should be clear, urgent, and action-oriented. For example: “Stop scrolling if you want 20% off PopSips this week only!” This combines urgency with a direct call-to-action. By tailoring hooks to where the audience is in the funnel, PopSips can capture attention, nurture interest, and drive conversions more effectively on TikTok.