R
Renata
I am a double major in international business and marketing with a passion for entertainment!
I am a double major in international business and marketing with a passion for entertainment!
About Me
Florida International University
Class of 2023
Davie, FL, USA
Interests
Audio equipment
Board games
Musical theatre
Interview Questions
Peacock
Brand Partnerships Survey
What's one recent brand collaboration that really resonates with college students specifically?
Due to how divided the internet as made Gen-Z, I can speak on personal interests niche groups on the internet. Recently, Coca-Cola Rosalia resonated the most with college students, especially alternative students and Latinos. During this campaign, students made the collaboration viral by buying the new Coke flavor and using Rosalia and Arca's voices.